Information Architecture or IA is the categorization of information into a coherent structure that users can understand quickly, if not immediately. IA lies at the very core of our practice discipline and forms the art and science of ensuring findability and usability within shared information environments. Information architecture includes the organization, structure, labeling, and display of content and functionality to support the needs of the system’s users.
Information Architecture also includes the analysis and design of stored data or content objects based upon their attributes and their relationship to other content. Our information architects seek to clearly identify the distinct roles and goals of the most important audiences for any site or application and create a design armature that meets user expectations in the simplest and most intuitive ways.
Our information architecture services include:
- Conceptual Modeling
- Content Survey
- Tasks Analysis
- Taxonomies and Controlled Vocabularies
- Archetypes & Personas
- User Workflows & Scenarios
- Site Map Design
- Page Architecture
- Competitive Analysis