As with all quantitative methods, web analytics is a dangerous game. If you measure the wrong thing, your metrics won't just be weak — they'll be directly misleading and might cause you to pursue a flawed strategy that reduces your design's business value.

At 412 Studios, we use analytics to assess the effectiveness and usability of your web site or web application. We move well beyond standard web traffic reporting, as our web analytics services will help you understand how your site can be improved to convert visitors into leads and customers.

We can provide differing solutions to meet your business needs. We can provide full service web analytics consulting, where we take full control of your analytics needs, and provide ongoing reporting and recommendations based on your company's needs.  For clients who are simply looking to get more out of their existing analytics setup or would like help gaining more actionable insights from their website statistics our team can provide onetime or ongoing web site analytics consulting centered around your needs and goals.