SEO (Search Engine Optimization) is not marketing! SEO is all about facilitating marketing goals with technology. It's the process of optimizing various aspects of (technical and design) to ensure that the site is accessible to search engines, relevant to businesses, and helps users land on the most optimal location for conversion.

Objectives of SEO:

• Accessibility – Optimize navigation, URL and overall site structure to allow search engine spiders easy access to all pages of the site. Heavily dependent on the overall site architecture and CMS system properties.
• Relevancy – Increase content relevancy for targeted keywords to ensure search engine ranking results are in line with business objectives. Dependent of page and design layout.
• Visibility – Develop custom messaging for the SERP listings to enhance click-through rates, and deliver brand messages.