Single channel business models such as standalone brick and mortar stores have steadily evolved into multiple channel strategies that utilize a variety of means to reach customers. Much of the motivation for these multiple channel expansions was created by the establishment of company web sites. Over time the functionality of these sites expanded and other channels (e.g., kiosks, direct mail, phone centers, etc.) were put in place as well.

The multiple channel models focus on providing information, purchase/ fulfillment orders, after sale servicing, and technical support - essentially the entire customer experience.

Here at 412 Studios,  we are focused on building customer loyalty and satisfaction through personalized multi-channel strategy and user experience. By leveraging leading practices in usability, accessibility and design, we create solutions  that are compelling, eye-catching, and efficient.