An important component of a Web site or web portal's user experience is content strategy, which encompasses content planning, creation, publication, and governance. Our content strategists determine what content is needed on a Web site, how that content will be obtained and maintained as well as ensure that it is useful, usable, and desirable.

Many organizations tend to confuse content strategists with editors. Yet, content strategy is about more than just the written word. It’s about achieving content that is readable and understandable, but also findable, actionable and shareable in all of its various forms.